To create a relevant audience for your email marketing, you can initiate online campaigns, allowing users to share their emails in return for everyday updates, interesting content, useful information, or subscriptions.

(!) If you’re in doubt about whether to launch an affiliate channel for your casino, you can first check our in-depth article answering why affiliate marketing works best for online casinos and gambling platforms.Įmail marketing is very important both for acquiring new clients and keeping existing ones active.

This model is quite safe, as both sides can trace the shared reports and see all users’ activities. For example, you can pay only when a user spends some money on your platform. Another advantage of affiliate marketing is that it doesn’t take big investments, and you pay affiliates only for pre-negotiated activities. In our recent materials, we covered the case of FortuneJack casino, which managed to reach up to 360% ROI in its first year after launching an affiliate channel. This model allows users to find precisely what they are looking for, making them more willing to spend money on your portal.

Affiliates work legally and provide fare reviews about different gaming portals, letting users decide what platform to register and start playing. Start cooperating with casino affiliatesĬasinos and gambling portals are under strict jurisdiction in most countries, and affiliate marketing is becoming the number one channel that generates quality traffic. In this article, we will focus on the most important things that almost all successful casinos follow in their everyday activities. The key to reaching fast results lies in persistence: constantly updating content, checking reports and trying new activities. In general, successful casino platforms use combined marketing approaches, paying attention to website activities, Social Media promotion, digital advertising, and all the possible ways of pushing their brand forward. Moreover, by knowing the rules and paying attention to certain details, you can achieve great results for your casino, growing your audience in a short time and constantly generating quality traffic.

However, this isn’t actually a big problem – the gambling industry is growing and prospering now more than ever, with an expected international value of $188bn in 2022. Firstly, casino advertising has many restrictions – both land-based and online. Promoting a casino in modern times is a rather specific and time-consuming process.

How to promote gambling offers